Faldet Marketing, Inc. helps build and grow local businesses. We drive leads, create memorable messaging and take advantage of the digital landscape through our proven online strategies. We would love to meet with you to see if we would be a good fit for your business!
Building a website with SEO in mind is the number one way to build your business online. Click here for more information about our website services.
We can build your website around the most important keywords related to your business and to what people are searching online. This is a key component to building SEO online.
An ongoing blog helps keep your website active and drives people to your website with information you want to get found for. We work with our clients to develop great blog content by including your most important topics.
LISTINGS & REVIEWS
Making sure you have consistency across the internet is very important when it comes to SEO. We can help clean up your online listings and then optimize from there. We also have proven strategies on developing more online reviews for your business to boost your SEO.
There are over 200 million people on Facebook right here in the United States. We have found Facebook and some other forms of social media to be a huge way to separate your business from your competition. We do this by creating educational or entertaining content that will create a following and add credibility for your business.
By developing a list of customers and prospects, we have the ability to stay in front of each audience through email marketing. This gives us the opportunity to deliver messages about promotions, cross selling opportunities and even just helpful information. This is a super affordable marketing tactic as well, so we get a very good ROI when using email marketing.
How do you stand out in today’s online space? We have found elevating our clients’ creative graphics in advertisements, social media and other digital components gives the user a better user experience which gives your business a better chance to get noticed. We go for quality versus quantity when it comes to delivering your visual message online.
Did you know ⅓ of all online activity is spent watching video? Video is a powerful marketing component that we can help with. From a very small budget to a full-scaled longform video on your website, we can help deliver your message. We have found implementing a video element into your marketing strategy can give our clients a big boost in message recall.
Getting found on Google is critical. Most businesses don’t have the luxury of being number one in their category of business nor are they showing up for the keywords people are looking for. Google Adwords gives our clients the power to be seen at the very moment their prospects are searching for the product or service your business offers. The best part – you only pay when your ad gets clicked on. This is where we typically direct your budget first and then scale from there.
Display advertising is the cheapest form of advertising today. It’s also a very passive form of advertising. That is why we make sure who we serve your message to is the right audience. From simple retargeting to search retargeting to broad audience targeting, we can deliver your display ad to just about any audience you can think of. Some other display tactics include: geofencing, contextual targeting and behavioral targeting.
Video Advertising can be delivered in many ways. We buy video on platforms like YouTube and Facebook. We can also buy video in the form of pre-roll on just about any website on the internet. Like display advertising, we can target any audience your business wants to reach. We can build a list of people who have watched your video ads completely and then retarget those individuals. We can even purchase video ads on smart TVs for our clients.
As mentioned before, there are huge audiences on social media. About 30% of all online usage is spent on social media platforms like Facebook, Twitter, Pinterest and others. We have found running social ads, or sponsored posts, to our clients’ target audiences. As an alternative to using other branding media, social provides branding for your business with the perks of social sharing and interacting. We love social advertising because it’s a great way to run traffic to our clients’ website with great interaction rates.